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--001a113367748370b804fdddb1a9
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Content-Transfer-Encoding: quoted-printable

 *Coca-Cola inventa 16 tampas-ferramenta, que podem transformar garrafas
vazias em novos objetos =C3=BAteis, *

*E MULTIPLICAR A SUA PROPAGANDA GRATUITAMENTE SEM DESEMBOLSAR.*






 Coca-Cola =C3=A9 Ph...

=C3=89 esperar chegar por aqui e colecionar!!!





[image: coca-cola-2nd-life-campaign-bottle-caps-7]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-7.jpg>



Essa =C3=A9, com certeza, uma das melhores campanhas j=C3=A1 criadas pela C=
oca-Cola.
Famosa por suas propagandas incr=C3=ADveis, a empresa de refrigerantes se
superou ao lan=C3=A7ar tampinhas multiuso para que as garrafas vazias da be=
bida
possam ser reutilizadas de maneiras infinitas.

=C2=B7         31 propagandas criativas e poderosas que chamam a aten=C3=A7=
=C3=A3o
<http://hypescience.com/31-propagandas-criativas-e-poderosas-que-chamam-a-a=
tencao/>

A campanha =C3=A9 centrada no Vietn=C3=A3. L=C3=A1, 40 mil dessas tampinhas=
 diferentes
ser=C3=A3o distribu=C3=ADdas. Em seguida, elas podem ser colocadas nas garr=
afas
vazias de Coca, para dar-lhes um novo prop=C3=B3sito. Por exemplo, a tampin=
ha
que tamb=C3=A9m =C3=A9 um bico de spray transforma a garrafa em um objeto q=
ue pode
ser utilizado para molhar plantas.



[image: coca-cola-2nd-life-campaign-bottle-caps-2]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-2.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-3]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-3.jpg>



A campanha foi criada pela ag=C3=AAncia de publicidade premiada Ogilvy & Ma=
ther
China, e se chama =E2=80=9C2 Lives=E2=80=9D (em portugu=C3=AAs, =E2=80=9CDu=
as Vidas=E2=80=9D). S=C3=A3o 16 tampas
vermelhas de rosca que transformam a garrafa pl=C3=A1stica em outra coisa.

Al=C3=A9m do bico de spray, tamb=C3=A9m existem tampas que permitem o uso d=
a
Coca-Cola vazia como l=C3=A2mpada, pincel, apontador de l=C3=A1pis, fazedor=
 de bolhas
de sab=C3=A3o etc.

=C2=B7         Coca-Cola pretende lan=C3=A7ar garrafa feita com melado e
cana-de-a=C3=A7=C3=BAcar
<http://hypescience.com/coca-cola-pretende-lancar-garrafa-feita-com-melado-=
e-cana-de-acucar/>



[image: coca-cola-2nd-life-campaign-bottle-caps-4]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-4.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-5]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-5.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-6]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-6.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-8]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-8.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-10]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-10.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-11]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-11.jpg>

[image: coca-cola-2nd-life-campaign-bottle-caps-12]
<http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campa=
ign-bottle-caps-12.jpg>



Esse projeto supercriativo e ambientalmente correto tem tudo para ser uma
das mais reconhecidas campanhas dessa megaempresa. O v=C3=ADdeo abaixo most=
ra
algumas das tampas inventadas e como elas podem ser utilizadas. [BoredPanda
<http://www.boredpanda.com/coca-cola-ogilvy-mather-2nd-lives-bottles/>]

--001a113367748370b804fdddb1a9
Content-Type: text/html; charset=UTF-8
Content-Transfer-Encoding: quoted-printable

<div dir=3D"ltr"><div class=3D"gmail_quote"><div dir=3D"ltr"><div class=3D"=
gmail_quote"><div dir=3D"ltr"><div class=3D"gmail_quote"><div dir=3D"ltr"><=
div class=3D"gmail_quote"><div dir=3D"ltr"><br><div class=3D"gmail_quote">=
=C2=A0<font size=3D"4" color=3D"#0000ff"><b>Coca-Cola inventa 16 tampas-fer=
ramenta, que podem transformar garrafas vazias em novos objetos =C3=BAteis,=
=C2=A0</b></font></div>


<div class=3D"gmail_quote"><font size=3D"4" color=3D"#0000ff"><b>E MULTIPLI=
CAR A SUA PROPAGANDA GRATUITAMENTE SEM DESEMBOLSAR.<br></b></font><div><div=
><div dir=3D"ltr">
<div class=3D"gmail_quote"><br><div><div><br><br><br>
<br><div dir=3D"ltr"><div class=3D"gmail_quote"><font color=3D"#ff0000"><br=
>
<u></u><u></u></font><div bgcolor=3D"white" link=3D"blue" vlink=3D"purple" =
style=3D"margin-left:7.5pt;margin-top:3.75pt;margin-right:7.5pt" lang=3D"PT=
-BR"><p class=3D"MsoNormal" style=3D"text-align:center" align=3D"center">

<span style=3D"font-size:28pt;font-family:&#39;AR ESSENCE&#39;"><font color=
=3D"#ff0000">Coca-Cola =C3=A9 Ph...<u></u><u></u></font></span></p><p class=
=3D"MsoNormal" style=3D"text-align:center" align=3D"center"><span style=3D"=
font-size:28pt;font-family:&#39;AR ESSENCE&#39;"><font color=3D"#ff0000">=
=C3=89 esperar chegar por aqui e colecionar!!!</font><font color=3D"#1f497d=
"><u></u><u></u></font></span></p>







<table style=3D"width:100.0%" cellpadding=3D"0" cellspacing=3D"0" border=3D=
"0" width=3D"100%"><tbody><tr><td style=3D"width:100.0%;padding:1.5pt 1.5pt=
 1.5pt 1.5pt" width=3D"100%"><div><div><p class=3D"MsoNormal" style=3D"marg=
in:0cm;margin-bottom:.0001pt;text-align:center" align=3D"center">







<span style=3D"font-size:18.0pt;font-family:&quot;AR ESSENCE&quot;;color:#1=
f497d"><img src=3D"cid:image003.png@01CF92EE.AA7834B0" height=3D"258" width=
=3D"311"></span><span style=3D"font-size:18.0pt;font-family:&quot;AR ESSENC=
E&quot;"><u></u><u></u></span></p>







</div><div><div><div><div><div><div name=3D"Compose message area"><div><p c=
lass=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align:cen=
ter" align=3D"center"><span style=3D"font-size:18.0pt;font-family:&quot;AR =
ESSENCE&quot;"><br>







<br><u></u><u></u></span></p></div><div><div><div><div><div><div><div><div>=
<div><div><div><div><p class=3D"MsoNormal" style=3D"margin:0cm;margin-botto=
m:.0001pt;text-align:center;background:white" align=3D"center"><span style=
=3D"font-size:18.0pt;font-family:&quot;AR ESSENCE&quot;;color:black"><u></u=
>=C2=A0<u></u></span></p>







<div><div><div><div><div><p class=3D"MsoNormal" style=3D"margin:0cm;margin-=
bottom:.0001pt;text-align:center;background:white" align=3D"center"><a href=
=3D"http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-life-ca=
mpaign-bottle-caps-7.jpg" target=3D"_blank"><span style=3D"font-size:18.0pt=
;font-family:&quot;AR ESSENCE&quot;;color:#4bb6f5;border:none windowtext 1.=
0pt;padding:0cm;text-decoration:none"><img src=3D"http://hypescience.com/wp=
-content/uploads/2014/06/coca-cola-2nd-life-campaign-bottle-caps-7-838x546.=
jpg" alt=3D"coca-cola-2nd-life-campaign-bottle-caps-7" border=3D"0" height=
=3D"546" width=3D"838"></span></a><span style=3D"font-size:18.0pt;font-fami=
ly:&quot;AR ESSENCE&quot;;color:black"><u></u><u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><span style=3D"font-size:18pt;fo=
nt-family:&#39;AR ESSENCE&#39;"><font color=3D"#0000ff"><u></u>=C2=A0<u></u=
></font></span></p>





<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center">

<span style=3D"font-size:18pt;font-family:&#39;AR ESSENCE&#39;"><font color=
=3D"#0000ff">Essa =C3=A9, com certeza, uma das melhores campanhas j=C3=A1 c=
riadas pela Coca-Cola. Famosa por suas propagandas incr=C3=ADveis, a empres=
a de refrigerantes se superou ao lan=C3=A7ar tampinhas multiuso para que as=
 garrafas vazias da bebida possam ser reutilizadas de maneiras infinitas.</=
font><font color=3D"#000000"><u></u><u></u></font></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white;vertical-align:baseline" align=3D"center"><u></u><=
span style=3D"font-size:10pt;font-family:Symbol"><font color=3D"#ff0000">=
=C2=B7</font><span style=3D"font-style:normal;font-variant:normal;font-weig=
ht:normal;font-size:7pt;line-height:normal;font-family:&#39;Times New Roman=
&#39;"><font color=3D"#ff0000">=C2=A0=C2=A0=C2=A0</font><font color=3D"#000=
000">=C2=A0=C2=A0=C2=A0=C2=A0</font><font color=3D"#ff0000">=C2=A0 </font><=
/span></span><font color=3D"#ff0000"><u></u><a href=3D"http://hypescience.c=
om/31-propagandas-criativas-e-poderosas-que-chamam-a-atencao/" target=3D"_b=
lank"><span style=3D"font-size:18pt;font-family:&#39;AR ESSENCE&#39;;border=
:1pt none windowtext;padding:0cm">31 propagandas criativas e poderosas que =
chamam a aten=C3=A7=C3=A3o</span></a></font><span style=3D"font-size:18.0pt=
;font-family:&quot;AR ESSENCE&quot;;color:black"><u></u><u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><span style=3D"font-size:18pt;fo=
nt-family:&#39;AR ESSENCE&#39;"><font color=3D"#0000ff">A campanha =C3=A9 c=
entrada no Vietn=C3=A3. L=C3=A1, 40 mil dessas tampinhas diferentes ser=C3=
=A3o distribu=C3=ADdas. Em seguida, elas podem ser colocadas nas garrafas v=
azias de Coca, para dar-lhes um novo prop=C3=B3sito. Por exemplo, a tampinh=
a que tamb=C3=A9m =C3=A9 um bico de spray transforma a garrafa em um objeto=
 que pode ser utilizado para molhar plantas.</font><font color=3D"#000000">=
<u></u><u></u></font></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><span style=3D"font-size:18.0pt;=
font-family:&quot;AR ESSENCE&quot;;color:#1f497d"><u></u>=C2=A0<u></u></spa=
n></p><p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text=
-align:center;background:white" align=3D"center">







<a href=3D"http://hypescience.com/wp-content/uploads/2014/06/coca-cola-2nd-=
life-campaign-bottle-caps-2.jpg" target=3D"_blank"><span style=3D"font-size=
:18.0pt;font-family:&quot;AR ESSENCE&quot;;color:#4bb6f5;border:none window=
text 1.0pt;padding:0cm;text-decoration:none"><img src=3D"http://hypescience=
.com/wp-content/uploads/2014/06/coca-cola-2nd-life-campaign-bottle-caps-2-8=
38x593.jpg" alt=3D"coca-cola-2nd-life-campaign-bottle-caps-2" border=3D"0" =
height=3D"593" width=3D"838"></span></a><span style=3D"font-size:18.0pt;fon=
t-family:&quot;AR ESSENCE&quot;;color:black"><u></u><u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><a href=3D"http://hypescience.co=
m/wp-content/uploads/2014/06/coca-cola-2nd-life-campaign-bottle-caps-3.jpg"=
 target=3D"_blank"><span style=3D"font-size:18.0pt;font-family:&quot;AR ESS=
ENCE&quot;;color:#4bb6f5;border:none windowtext 1.0pt;padding:0cm;text-deco=
ration:none"><img src=3D"http://hypescience.com/wp-content/uploads/2014/06/=
coca-cola-2nd-life-campaign-bottle-caps-3-838x593.jpg" alt=3D"coca-cola-2nd=
-life-campaign-bottle-caps-3" border=3D"0" height=3D"593" width=3D"838"></s=
pan></a><span style=3D"font-size:18.0pt;font-family:&quot;AR ESSENCE&quot;;=
color:black"><u></u><u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><span style=3D"font-size:18pt;fo=
nt-family:&#39;AR ESSENCE&#39;"><font color=3D"#0000ff"><u></u>=C2=A0<u></u=
></font></span></p>





<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center">

<span style=3D"font-size:18pt;font-family:&#39;AR ESSENCE&#39;"><font color=
=3D"#0000ff">A campanha foi criada pela ag=C3=AAncia de publicidade premiad=
a Ogilvy &amp; Mather China, e se chama =E2=80=9C2 Lives=E2=80=9D (em portu=
gu=C3=AAs, =E2=80=9CDuas Vidas=E2=80=9D). S=C3=A3o 16 tampas vermelhas de r=
osca que transformam a garrafa pl=C3=A1stica em outra coisa.<u></u><u></u><=
/font></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><span style=3D"font-size:18pt;fo=
nt-family:&#39;AR ESSENCE&#39;"><font color=3D"#0000ff">Al=C3=A9m do bico d=
e spray, tamb=C3=A9m existem tampas que permitem o uso da Coca-Cola vazia c=
omo l=C3=A2mpada, pincel, apontador de l=C3=A1pis, fazedor de bolhas de sab=
=C3=A3o etc</font></span><span style=3D"font-size:18.0pt;font-family:&quot;=
AR ESSENCE&quot;;color:black">.<u></u><u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white;vertical-align:baseline" align=3D"center"><font co=
lor=3D"#ff0000"><u></u><span style=3D"font-size:10pt;font-family:Symbol">=
=C2=B7<span style=3D"font-style:normal;font-variant:normal;font-weight:norm=
al;font-size:7pt;line-height:normal;font-family:&#39;Times New Roman&#39;">=
=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 </span></span><u></u><a hr=
ef=3D"http://hypescience.com/coca-cola-pretende-lancar-garrafa-feita-com-me=
lado-e-cana-de-acucar/" target=3D"_blank"><span style=3D"font-size:18pt;fon=
t-family:&#39;AR ESSENCE&#39;;border:1pt none windowtext;padding:0cm">Coca-=
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ar</span></a></font><span style=3D"font-size:18.0pt;font-family:&quot;AR ES=
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yle=3D"font-size:18.0pt;font-family:&quot;AR ESSENCE&quot;;color:#1f497d"><=
u></u>=C2=A0<u></u></span></p>







<p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text-align=
:center;background:white" align=3D"center"><a href=3D"http://hypescience.co=
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pan></a><span style=3D"font-size:18.0pt;font-family:&quot;AR ESSENCE&quot;;=
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></font></span></p>





</div>

</div><p class=3D"MsoNormal" style=3D"margin:0cm;margin-bottom:.0001pt;text=
-align:center;background:white" align=3D"center"><span style=3D"font-size:1=
8pt;font-family:&#39;AR ESSENCE&#39;"><font color=3D"#0000ff">Esse projeto =
supercriativo e ambientalmente correto tem tudo para ser uma das mais recon=
hecidas campanhas dessa megaempresa. O v=C3=ADdeo abaixo mostra algumas das=
 tampas inventadas e como elas podem ser utilizadas. </font><font color=3D"=
#00ff00">[</font></span><a href=3D"http://www.boredpanda.com/coca-cola-ogil=
vy-mather-2nd-lives-bottles/" target=3D"_blank"><span style=3D"font-size:18=
pt;font-family:&#39;AR ESSENCE&#39;;border:1pt none windowtext;padding:0cm"=
><font color=3D"#00ff00">BoredPanda</font></span></a><span style=3D"font-si=
ze:18pt;font-family:&#39;AR ESSENCE&#39;"><font color=3D"#00ff00">]</font><=
font color=3D"#000000"><u></u><u></u></font></span></p>







</div></div></div></div></div></div></div></div></div></div></div></div></d=
iv></div></div></div></div></div></div></div></div></div></td></tr><tr><td =
style=3D"width:100.0%;padding:1.5pt 1.5pt 1.5pt 1.5pt" width=3D"100%"><tabl=
e style=3D"width:100.0%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" w=
idth=3D"100%">







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"></td><td style=3D"padding:0cm 0cm 0cm 0cm" valign=3D"bottom"></td></tr></=
tbody></table></td></tr></tbody></table><div><div><p class=3D"MsoNormal" st=
yle=3D"margin:0cm;margin-bottom:.0001pt;text-align:center" align=3D"center"=
>







<span style=3D"font-family:&quot;Arial&quot;,&quot;sans-serif&quot;"><u></u=
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llspacing=3D"0" border=3D"0" width=3D"100%"><tbody><tr><td style=3D"padding=
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</td></tr><tr><td style=3D"padding:0cm 0cm 0cm 0cm"></td></tr></tbody></tab=
le></div></div><div><p class=3D"MsoNormal" style=3D"margin:0cm;margin-botto=
m:.0001pt;text-align:center;line-height:0%" align=3D"center"><br></p></div>=
</div>







</div></div>
</div></div></div><br></div>
</div></div></div><br></div>
</div><br></div>
</div><br></div>
</div><br></div>
</div><br></div>

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